The Crayola Write-Erase toy

This was one of Lucy's favorite Christmas toys.   We actually gave it to her a few days before Christmas because we felt she had too much under the tree and wanted to space out the fun.  The kid has NOT stopped playing with it!   It was the only toy she actually asked for... well, not specifically the Crayola one but she asked for something to draw and write with.  Anyone out there with another crazy kid that would take this toy over any baby doll or monster truck there is to be had?